Joint BSRUN-EAIR Seminar, Gdansk, Poland in May 2008
Branding Universities and Place Promotion

Baltic Sea Region University Network (BSRUN)
University of Gdansk, Poland

This year, the BSRUN Seminar will be organised jointly with EAIR which has recently published a monograph called Branding in Higher Education. Exploring an Emerging Phenomenon.

Speakers included:
Professor Andrzej Ceynowa, Rector, University of Gdansk, 'University of Gdansk and Its Role in the Region'
Professor Edmund Wittbrodt, former Rector of the Gdansk University of Technology,'Branding Universities and Place Promotion'
Dr. Paul Temple, Senior Lecturer, Institute of Education, University of London, 'University Branding: What It Can, and Cannot Do'
Dr. Björn Stensaker, Head of Research, NIFU STEP, Oslo, 'Branding: Creating University Image or Transforming University Identity?'
Professor Harri Andersson, Vice-Rector, University of Turku, 'Place Promotion: Universities as Actors in Urban Politics'
Professor Ryszard Gorecki, Rector, University of Warmia and Mazury in Olsztyn (UWM), 'The University of Warmia and Mazury in Olsztyn and Its Role in Regional Development'
Nijole Bulotaite, Head of Information and PR Office, Vilnius University, 'The Role of University Heritage in Brand Building: the Case of Vilnius University'
Associate Professor Aukse Balcytiene, Vytautas Magnus University, Kaunas, 'Overcoming Geographic and Linguistic Barriers in Branding a Small Country University Online'
Stefan Ehrstedt, Researcher, Turku School of Economics, 'The Brand of the Pan-European Institute'.

For information: BSRUN website.

EAIR Seminar in March 2007, Athens, Greece
ENQA Standards and Guidelines:Identifying and addressing the implementation challenges

Joint AIR/EAIR Seminar in June 2006, Valencia, Spain
Quality management in higher education institutions: Making institutions more competitive
This Seminar was cancelled.

Joint EAIR/AIR Seminar in January 2005, Miami, Florida, USA
Patterned after last year's successful Joint Seminar in Amsterdam, this Seminar brings together delegates from around the world to discuss issues related to quality, cost, and access in higher education. Discussion themes are culled from papers contributed by a portion of the delegates prior to the seminar.

Joint EAIE/EAIR Seminar in April 2005, Amsterdam, the Netherlands
Internationalisation in Higher Education: The implications of the European higher education, research and innovation area and GATS for institutional strategies

Joint AIR/EAIR Seminar in June 2003, Amsterdam, the Netherlands
Workforce Development and Higher Education